Monday, December 1, 2008

R.I.P Ronin

As always, Burton is changing up the game. The 2008/2009 Ronin line will be the last and in its place, they are working on a new line called Burton Restricted that will be available to select Burton dealers. This new line of pants and jackets will be focused and designed for the "die-hard" rider, aged somewhere in between 16 and 25.
Burton's vice president of softgoods, John Lacy, had this to say about the new line,

"This Burton Restricted Collection is a small offering of jackets and pants with very competitive prices. We wanted to be able to offer our riders and retailers something very similar in price to our main Burton line, but with a younger progressive edge. I think customers will be stoked on the value of these products."

Burton's always ahead of the curve! Definitely watch out for this new line and watch out for riders; Mason, Keegan, Kazu, Yale, Luke Mitrani, and Jack Mitrani who have all been working with Burton to help design the new line. Check out http://business.transworld.net/ for more info and an interview with John Lacy.

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1 comment:

Anonymous said...

Stop playing? It can't be the death of RONIN!